We will watch Super Bowl commercials today in class.
What is the company? Chrysler, VW, Doritos
Who is the target audience: Male Drivers(25-50) Male drivers(20-30), young adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, BA attitude, humor, kid, well known human, humor
How were camera shots and editing used to enhance the message? Shots of the city, car and celebrity, kid trying to use the force, star wars music, short clips and his costume, Short clips of house and cleaning
What is the slogan/message for the company? Imported from Detroit, New vw, chips work wonders
Was the message effective? Why or why not? Yes because it shows that they are truely trying to keep a American car company in America, Yes because its cute and its a newer technology with auto start, Yes because its funny that chips could do that.
No comments:
Post a Comment